The distinction between digital advertising and social media is that social media is simply one of the available channels of digital marketing.
Many people trust that by way of engaging on social media they are doing digital advertising however this is not 100% true, as there are many extra factors that make up a digital advertising campaign.
What is Digital Marketing?
My definition of Digital advertising is: Building awareness and advertising a brand or product online using all available digital channels.
Major factors of digital advertising are:
The Internet Marketing Channels – Website, SEM (search engine advertising – consists of search engine optimization and pay per click on advertising, smartphones, mobile markets (i.e. Google Play, Apple Store), e-mail marketing, online banner advertising, and marketing and social media.
Non-Internet digital channels – Television, Radio, SMS, digital billboards (indoor and outdoor)
The plan below suggests exactly the relationship between the unique factors that make up digital advertising.
What is social media?
Social media has been the modern-day buzz word in Internet marketing for the last couple of years. The success of the new technology on social media platforms, mostly Facebook and Twitter, has modified the way we socialize, engage, and shop. This additionally introduced new channels to digital advertising as well.
Social media is the term we use to describe platforms that deliver people collectively for the trade of information.
The most famous social media platforms are Facebook, Twitter, Google, Pinterest, Instagram, Tumblr, LinkedIn, StumbleUpon, and YouTube.
What are the benefits of the usage of social media in your advertising campaigns?
There are many benefits of using social media for the promotion of both your online or offline products and services.
It’s a fast way to unfold the word – If you have a huge fan base, you can tweet or submit on Facebook and your message can go right away to thousands of customers around the world.
In fact, social media is the quickest way (even from TV and Radio) to make an announcement or unfold a message.
It’s excellent for search engine optimization – There are more and more signs and symptoms that social indicators are used for rating purposes through both Google and Bing.
It’s a style – Social media is a style you can’t skip if you prefer to remain close to your clients and in sync with the modern trends in marketing.
It’s one of the methods to have interaction with your clients and discover out what they choose – With social media, your clients can exhibit that they like a product or piece of content material with the aid of voting (Like, Tweet, +1), commenting and sharing.
As a marketer, you can analyze these statistics, speak with your clients, and find out how to make your products, content material, or offerings better.
Digital Advertising vs Social Media
It needs to be clear after studying the above definitions that social media is a primary factor of Internet Marketing which is part of Digital marketing.
If we evaluate the two aspects by aspect we will find that: Digital advertising goes beyond the Internet and tries to reach people in the off-line world through the use of digital means while social media is restricted to the boundaries of the Internet.
A Digital advertising campaign may additionally consist of one or more components (Internet Advertising, Mobile ads, TV, SMS, etc.) while a social media approach might also consist of one or more social media platforms (Facebook, Twitter, etc.).
Social media is strongly related to a content material method i.e. you create content material and use social media to promote it while digital advertising can pay attention totally on banners (either on the Internet, TV, or billboards) for promotion.
Which is more vital, digital advertising or social media?
It relies upon the kind of brand, products, or offerings you prefer to promote. There are instances where different types of digital advertising will be more suitable to build attention than social media.
Social media is a must for each and every product, company, or service that has a large audience.
For example, if you are promoting a software program product, social media can assist you to find new customers, train your present clients (by sending them guidelines and tricks) and maintain them knowledgeable about new updates, upcoming releases, etc.
If on the other hand, you are promoting customized equipment for farmers you can use social media as a useful resource to find out extra about the products however your primary promoting factor will be billboard commercials on rural areas and radio ads.